Posted by: rayseghers | December 28, 2009

Creating Category Scores

Category scores provide a convenient summary that allows us to look at the big picture without getting bogged down in the question-by-question details.  So, I think that they are a good tool to use. However, it is very, very important that we do get bogged down in the question-by-question details before too long.

Category scores provide a good entry point for analyzing the results.  They can help guide us to the big problems first.  Then we can dig down there first.

The one thing that we need to guard against is having someone, e.g., the CEO, only see the category scores and think that that is all there is to the results.  They may even come to a false conclusion thinking that the survey results are very positive or very negative without realizing that there are highs and lows that the category scores hide.

So, yes, create category scores and use them as a guide and then get your hands dirty with the data.

http://www.segherssurveyconsulting.com

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