Posted by: rayseghers | February 24, 2011

Changing Gears

For many years, I have been looking at the business world through the eyes of employees, measuring their level of commitment to and engagement with their organizations.  Why?  Because I think that employees are key to an organization’s success.

Now, I am going to concentrate on the business world through the eyes of customers, measuring their level of satisfaction with and loyalty to the organizations they patronize.  Why?  Because I think that customers are key to an organization’s success.

A contradiction?  Of course not.  Successful organizations will take care of both, as they always have.

Surveys, whether they be customer or employee surveys, provide valuable information to managers.  One hopes that they will use that information to the fullest.

http://www.segherssurvey.com

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